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About us

What makes us feel alive

What drives us is walking alongside people, leaders and organizations toward growth that lasts, even when the world is running fast, whilst keeping the heart at the center.

BYM (Blow Your Mind) is a Belgian company based in Waterloo, founded by Patricia and Isabelle, two HR professionals from the pharmaceutical sector. We work in English and French, in Belgium and internationally.

Our vision

Organizations where performance and humanity grow together, and people feel alive.

  • Performance
  • Humanity
  • Feel alive

Our mission

We exist to help people and organizations adapt, grow and evolve in a fast-changing world, with a deeply human, grounded and intentional approach.

  • Human
  • Grounded
  • Intentional

Our personality

The heart behind our work

Freedom

Our commitment to protect the freedom to think, to be, to create, to choose and to live, in all its forms.

BYM is born from a desire for freedom. Here, we break the rules. We allow ourselves to do things differently, to dare, to explore, to be curious and unapologetically unconventional.

Reliance

Our commitment to real connection: the trust that allows people to be themselves and truly belong.

No masks needed: sincerity is a strength, and vulnerability an act of courage. We weave authentic, lasting relationships, with integrity, simplicity, respect and depth.

Surprise

Our commitment to meaningful moments: the kind that touch the heart and stay with you.

We imagine differently, create sparks and bring the “wow” where it isn’t expected. We surprise with meaning, depth and intention.

Energy

Our commitment to moving forward together, with optimism, joy, warmth and courage.

We believe in courageous small steps and collective momentum: a quiet, grounded courage that invites people to step in and move forward together.

Who we are

Two HR journeys. One shared belief.

Patricia

Inspired by people, life energy, and the belief that leadership works best when it comes from the heart.

Guided by the intention to create sustainable, human-centered impact with clarity, pragmatism and strategic vision.

With a background in Communication at IHECS, which deeply shaped the way I communicate and navigate transformation, and a long career in Human Resources, mainly within the pharmaceutical world, I’ve evolved in complex organizations where my strength has always been bringing energy, passion, optimism, creativity and courage.

I’m known for my natural, inspirational leadership, my ability to connect with people, to galvanize them, to read situations with clarity, and to design solutions that are both strategic and pragmatic, while bringing an extra layer of soul to everything I do.

Creating this company is my way of stepping out of the corporate pace to reconnect with what matters most to me: simplicity, meaning, direct impact, and work that makes me feel alive, with heart at the center.

Isabelle

Communication exists whether we speak or remain silent. It shapes relationships, influences decisions, and defines how we navigate the world.

Graduated from UCL in Strategic Communication, I built my career within Human Resources, across recruitment, leadership development, learning and culture transformation, mainly within the pharmaceutical sector.

What keeps me alive is supporting organizations, teams and individuals as an advisor, facilitator and coach, helping them grow, adapt and transform sustainably. My superpower is cultivating self-awareness and relational dynamics, grounded in each client’s environment. This helps individuals and teams navigate complexity and uncertainty with clarity, confidence, care and alignment.

I design tailor-made and unique learning and transformation programs, balancing vision with execution: defining meaningful strategies while remaining deeply grounded in the day-to-day reality of organizations. I’m also recognized for my ability to read between the lines and to translate human-related challenges into clear and impactful development pathways.

The client experience matters deeply to me: both the quality of the relationship and the excellence of the services delivered.

Made by humans, for humans.